Richie Rich is a character that only really pops up in the public consciousness in a good economy. And for good reason. People don't really want to see anything in pop culture about what it's like to flaunt wealth almost beyond human comprehension when they're struggling to put food on the table. G.I. Joe can sympathize; his fortunes are subject to America's views toward the military and was retired for a time in the wake of Vietnam.
I shall demonstrate. Look around your house, take a look at your current budget.
Now please view this.
You have now very likely expressed such a desire to shoot out your computer screen that a gun has appeared in your hand out of thin air just for the purpose.
The original comic came out in 1953, with updates in 1980 and 1996, with a movie in 1994. All pretty good economies at their respective times of release.
Which makes it all the more bewildering that somebody thought 2011 would be a good time for a reboot. Seriously, nobody looked out at the economy, looked at their comic book character described as owning "two of everything money can buy", named Richie Rich, who lives in Richville, considered the possibility that Rich's personality- which is, admitted, that of a very nice person- might be overshadowed by the age-old Richie Rich trope of LOOK AT ME AND ALL THE MONEY I HAVE? Nobody said 'No, really, this is really not a good time to put Insanely Rich Guy Is The Big Damn Hero in front of people'? Nobody? Nobody thought of any way this might be taken badly by anyone?