You moron. You stupid, stupid moron.
It's COMPANIES that die off. BRAND NAMES can and often are picked up by some other company. When a company dies, its assets and various brands and franchises get sold off and scattered to whoever wants them. Brand names that are turning profits, or that someone somewhere still thinks can turn a profit in the right hands, are snatched up, and often just about everything gets snatched up by someone. The brand names that truly die off in such instances are the ones you either hated with a passion or never heard of for probably good reason. Twinkies are not one of those brands.